IAMNATIV Terms of Service for Clients
Last Updated: August 2026
Welcome to IAMNATIV
IAMNATIV is an African social enterprise that creates socially forward media content for founders, NGOs, foundations, development agencies, organisations, brands and other purpose-driven businesses.
We create authentic, culturally intelligent content with trusted local creatives across more than 15 African countries, supported by an experienced team of Executive Producers who oversee creative direction, production, quality, logistics and delivery.
Our work includes documentary films, campaign content, photography, editorial and digital content, research, story development, production management and other creative services.
These Terms of Service govern the Client's engagement with IAMNATIV and apply whenever a Client requests a quotation, approves a Proposal, commissions a production, purchases creative services or otherwise engages IAMNATIV.
By approving a Proposal, instructing IAMNATIV to commence work, making a payment, or otherwise engaging IAMNATIV, the Client agrees to these Terms.
1. DEFINITIONS
For these Terms:
"Client" means the individual, company, organisation, NGO, foundation, development agency, brand, media organisation, agency or other entity engaging IAMNATIV.
"IAMNATIV", "we", "us" or "our" means Aymak Creative Ventures Ltd, trading as IAMNATIV.
"Creative(s)" means independent filmmakers, photographers, producers, directors, journalists, editors, writers, translators, fixers, researchers, production crew and other specialist professionals engaged or subcontracted by IAMNATIV in connection with a project.
"Proposal" means the quotation, estimate, budget, statement of work, production treatment, creative proposal or other written project document issued by IAMNATIV and approved by the Client.
"Project" means the specific production or creative engagement described in an approved Proposal.
"Deliverables" means the final content, materials or services expressly identified as deliverables in the applicable Proposal.
"Materials" means footage, photographs, recordings, audio, designs, scripts, research, documents, project files, working files, rushes, raw footage, source files and other materials created, collected or supplied in connection with a Project.
"Third-Party Materials" means materials owned or controlled by third parties, including music, archive footage, stock content, fonts, graphics, trademarks, talent, locations and other licensed or externally supplied materials.
"Business Day" means a day other than a Saturday, Sunday or public holiday in Uganda.
2. OUR ROLE
IAMNATIV is a production and creative organisation.
We create and manage content productions with trusted local creatives across Africa. Depending on the nature of a Project, IAMNATIV may undertake the production directly or engage independent specialist professionals to carry out particular elements of the work.
Unless expressly agreed otherwise in writing, the Client contracts with IAMNATIV and not directly with individual Creatives engaged by IAMNATIV.
IAMNATIV remains responsible for coordinating the agreed production and delivering the agreed Deliverables, subject to these Terms and the applicable Proposal.
Nothing in these Terms creates an employment, partnership, joint venture or agency relationship between the Client and any Creative engaged by IAMNATIV.
3. PROJECT PROPOSALS AND CONTRACT FORMATION
3.1 Proposal
Each Project will be governed by an approved Proposal setting out, as applicable:
the creative brief;
scope of services;
Deliverables;
production locations;
production schedule;
number of production days;
revision rounds;
budget and fees;
payment schedule;
licensing requirements;
usage rights;
exclusions; and
any Project-specific terms.
The Proposal forms part of the agreement between IAMNATIV and the Client.
3.2 Acceptance
A Project becomes binding when any of the following occurs:
the Client signs or otherwise formally approves the Proposal;
the Client confirms acceptance by email or another written communication;
the Client pays an agreed deposit or commencement payment; or
the Client instructs IAMNATIV to commence work.
Electronic approval, email acceptance and other electronic communications may constitute acceptance where permitted by applicable law.
3.3 Order of precedence
If there is a conflict between these Terms and a Project-specific Proposal, the Proposal will prevail only in respect of the specific matter expressly addressed in the Proposal.
These Terms will continue to apply to all matters not expressly varied by the Proposal.
4. QUOTATIONS AND BUDGETS
Unless otherwise stated, quotations are valid for 30 days.
A quotation is an estimate until the relevant Proposal has been approved and the required commencement payment has been received.
Production budgets are based on the assumptions stated in the Proposal. If those assumptions materially change, IAMNATIV may revise the budget and delivery schedule.
Unless expressly included, the following may constitute additional costs:
additional filming days;
additional locations;
additional travel;
additional crew;
additional equipment;
additional editing;
additional language versions;
additional deliverables;
additional revision rounds;
archive or stock licensing;
music licensing;
talent fees;
permits;
visas;
insurance;
specialist consultants;
courier or shipping costs;
taxes, duties or withholding taxes;
bank charges; and
other third-party production costs.
5. FEES AND PAYMENT
5.1 Standard payment terms
Unless otherwise stated in the Proposal:
50% of the Project fee is payable before production or substantive work begins; and
the remaining balance is payable before release of final high-resolution Deliverables.
IAMNATIV may agree alternative milestone payments for larger or longer Projects.
5.2 Commencement
IAMNATIV is not required to commence production until the agreed commencement payment has cleared.
Where IAMNATIV incurs costs or commits resources at the Client's request before receipt of the commencement payment, the Client remains responsible for those costs.
5.3 Taxes and withholding
All fees are exclusive of applicable taxes unless expressly stated otherwise.
The Client is responsible for applicable taxes, duties, levies, withholding obligations and bank charges associated with the Project.
Where the Client is legally required to withhold tax from an IAMNATIV invoice, the Client shall:
notify IAMNATIV in advance;
provide the relevant withholding documentation; and
ensure that IAMNATIV receives appropriate evidence of the tax withheld.
Unless otherwise agreed, withholding tax does not reduce the agreed gross Project fee.
5.4 Late payment
If an invoice is not paid when due, IAMNATIV may:
suspend work;
postpone production;
delay delivery;
withhold final Deliverables;
recover reasonable collection costs; and/or
charge interest to the extent permitted by applicable law.
Any resulting delay in the Project schedule will not be treated as an IAMNATIV production delay.
6. PROJECT CHANGES AND ADDITIONAL WORK
Production is based on the approved scope.
A Client request that materially changes the approved scope may constitute a variation, including:
changing the creative concept;
changing locations;
adding filming days;
adding interviews or contributors;
changing the format;
adding languages;
adding deliverables;
requesting additional edits;
requesting additional aspect ratios or platform versions;
requesting substantial script changes;
changing the intended audience or distribution requirements; or
requesting work outside the approved Proposal.
IAMNATIV will advise the Client where a requested change is likely to affect cost or schedule.
IAMNATIV is not obliged to undertake additional work until the revised scope, cost and schedule have been approved.
7. CLIENT APPROVALS AND REVISIONS
The Client must provide consolidated feedback through its designated decision-maker.
Unless otherwise stated in the Proposal, the Client is entitled to three reasonable rounds of revisions to each agreed creative stage or final Deliverable.
Revision rounds are intended to correct or refine work within the approved creative direction. They do not include a complete change of concept, brief or creative direction.
If the Client does not provide feedback within a reasonable period specified by IAMNATIV, IAMNATIV may treat the relevant stage as approved and proceed.
Client delays may result in additional costs and revised delivery dates.
Once final Deliverables have been approved, additional changes may be charged separately.
8. CLIENT RESPONSIBILITIES
The Client agrees to:
provide a clear and accurate brief;
provide all information reasonably required for the Project;
identify an authorised decision-maker;
provide timely approvals and consolidated feedback;
provide access to relevant personnel, locations, information and materials;
obtain internal approvals necessary for the Project;
disclose any relevant legal, regulatory, safeguarding or reputational requirements;
provide accurate names, titles, facts and technical information;
disclose known sensitivities relating to contributors or subjects;
ensure that Client-supplied materials may lawfully be used;
pay invoices on time; and
cooperate reasonably with IAMNATIV and the production team.
IAMNATIV is not responsible for delays, inaccuracies or additional costs resulting from incomplete, inaccurate or late Client information.
9. PRODUCTION WITH LOCAL CREATIVES
IAMNATIV works with trusted local Creatives in countries across Africa.
Creative selection is based on the requirements of each Project, including location, expertise, availability, language, cultural knowledge and production needs.
A Client may request a particular Creative, subject to availability and suitability.
IAMNATIV may substitute a Creative where reasonably necessary because of illness, availability, security, travel restrictions, performance concerns or other production considerations.
Where a specific individual is contractually required for a Project, this will be expressly stated in the Proposal.
10. PRODUCTION RISKS AND LOCAL CONDITIONS
Content production may involve circumstances outside IAMNATIV's reasonable control, including:
weather;
illness;
travel disruption;
visa delays;
government restrictions;
permits;
political developments;
civil unrest;
security concerns;
strikes;
internet or power failures;
equipment failure;
location restrictions;
participant availability;
community or local authority requirements; and
other unforeseen production circumstances.
IAMNATIV will take reasonable professional steps to manage such risks but does not guarantee that every planned production activity will occur exactly as originally scheduled.
Where circumstances materially affect a Project, IAMNATIV may reasonably modify the production plan, schedule or location in consultation with the Client.
11. SAFETY, SAFEGUARDING AND ETHICAL PRODUCTION
IAMNATIV is committed to responsible and respectful content production.
Where a Project involves children, vulnerable persons, survivors, communities at risk or other sensitive subjects, IAMNATIV may require appropriate safeguarding measures, consent procedures, permissions, risk assessments or other protections.
IAMNATIV may decline or suspend production where it reasonably believes that continuing would create an unacceptable risk to a participant, Creative, Client representative or other person.
The Client must disclose known safeguarding, legal or ethical requirements relevant to the Project.
Where the Client requires specific safeguarding, consent or ethical protocols, those requirements should be identified in the Proposal before production begins.
12. CONTRIBUTORS, CONSENT AND RELEASES
Where the Project involves identifiable individuals, IAMNATIV will use reasonable professional measures to obtain appropriate permissions or releases where required by the agreed production scope.
However, the Client acknowledges that the legal requirements for obtaining consent, releases or permissions may vary by Project, country, contributor and intended use.
Where the Client supplies contributors, participants, interviewees or talent, the Client is responsible for ensuring that the necessary authority exists for IAMNATIV to record and use them for the agreed Project.
Where a Client requires a particular form of release, consent wording or legal clearance, this must be provided before production.
IAMNATIV does not provide legal clearance of Client claims, statements, trademarks or other Client-owned materials unless expressly engaged to do so.
13. INTELLECTUAL PROPERTY
13.1 IAMNATIV intellectual property
IAMNATIV retains ownership of its pre-existing and independently developed intellectual property, including:
production methodologies;
workflows;
templates;
systems;
production documentation;
internal processes;
know-how;
business methods;
creative frameworks;
databases; and
other proprietary materials.
Nothing in a Project transfers ownership of IAMNATIV's underlying business systems or methodologies.
13.2 Client materials
The Client retains ownership of materials supplied by the Client.
The Client grants IAMNATIV the necessary permission to use those materials solely to perform the Project.
The Client warrants that it has the necessary rights and permissions to provide those materials for use.
13.3 Final Deliverables
Unless the Proposal expressly states otherwise, ownership of copyright in original Deliverables created specifically for the Client will be transferred or licensed to the Client only to the extent and for the uses expressly specified in the Proposal and, where an assignment is agreed, upon receipt of full payment.
The Client's rights do not extend automatically to:
raw footage;
rushes;
unused footage;
project files;
editable timelines;
source files;
production notes;
internal working documents;
rejected concepts;
unused photographs;
unused recordings; or
IAMNATIV's pre-existing materials.
If the Client requires any of these materials, this must be expressly agreed in the Proposal and may incur an additional fee.
13.4 Rights obtained from Creatives and third parties
IAMNATIV will obtain from its Creatives and relevant suppliers the rights reasonably necessary to provide the agreed Deliverables to the Client.
The precise scope of rights available to the Client will depend on the rights expressly included in the Proposal.
The Client may not assume that all production materials carry unrestricted worldwide, perpetual, transferable or exclusive rights unless the Proposal expressly provides for them.
This approach reflects the fact that Ugandan copyright law recognises copyright and neighbouring rights in creative works, performances and audiovisual productions, and the 2026 amendment specifically addresses assignment, licensing and transfer of copyright.
14. USAGE RIGHTS AND LICENSING
The Client's permitted use of Deliverables will be determined by the rights specified in the Proposal.
Usage may include, for example:
organic social media;
websites;
digital campaigns;
paid advertising;
broadcast;
cinema;
internal communications;
events;
educational use;
fundraising;
donor communications;
press and PR; or
other agreed channels.
Where usage is geographically, temporally or commercially restricted, the Client must not exceed the agreed licence.
Additional usage may require additional licensing fees.
Unless expressly agreed otherwise, third-party music, archive footage, stock footage, talent, trademarks and other licensed materials remain subject to their respective licence terms.
15. RAW FOOTAGE AND PROJECT FILES
Raw footage, rushes, audio recordings, project files and editable source materials are not included in the Deliverables unless expressly stated in the Proposal.
IAMNATIV may retain or securely dispose of working materials in accordance with its production and data-retention practices.
If the Client requires long-term archival storage, IAMNATIV may provide this as an additional service subject to a separate fee.
The Client is responsible for maintaining its own copies of final Deliverables after delivery.
16. THIRD-PARTY MATERIALS
A Project may require third-party materials, including:
music;
stock footage;
archive footage;
photographs;
fonts;
graphics;
locations;
talent;
trademarks;
software;
specialist licences; or
other third-party intellectual property.
Where such materials are required, IAMNATIV will identify material licensing costs where reasonably foreseeable.
Third-party licences may impose restrictions on territory, duration, platform, audience, paid advertising, broadcast, modification or other forms of use.
The Client agrees to comply with applicable third-party licence conditions.
17. MUSIC, ARCHIVE AND STOCK LICENSING
Unless expressly stated otherwise, the Project fee does not guarantee perpetual or unrestricted rights to all music, archive or stock materials.
Where a Client requires worldwide, perpetual, exclusive or otherwise enhanced rights, IAMNATIV may charge additional licensing fees.
Where a third-party licence expires or changes after delivery, IAMNATIV is not responsible for renewing that licence unless renewal has been expressly included in the Project scope.
18. AI AND SYNTHETIC MEDIA
Unless expressly agreed in writing, IAMNATIV will not knowingly create a materially misleading synthetic representation of an identifiable individual.
Where AI-assisted tools are used in production, they may be used for appropriate functions such as research assistance, transcription, translation, editing assistance, image processing, design development or other production support.
Any use of AI-generated or synthetic content that materially affects the identity, voice, likeness or statements of an identifiable person will require appropriate authorisation and will be subject to the Project brief and applicable law.
Client confidential information will not knowingly be entered into public generative AI systems for purposes unrelated to the Project.
19. DATA PROTECTION AND PRIVACY
IAMNATIV may process personal information in connection with Projects, including information relating to Client personnel, contributors, interviewees, talent, suppliers and production staff.
IAMNATIV will process personal information in accordance with applicable data-protection laws, including Uganda's Data Protection and Privacy Act and applicable regulations.
Depending on the Project, IAMNATIV and the Client may each act as a data controller or one party may process information on behalf of the other.
Where a Project requires IAMNATIV to process personal data on the Client's behalf, the parties may enter into an additional data-processing agreement or other appropriate data-protection terms.
The Client is responsible for providing any information, instructions, notices or permissions that IAMNATIV reasonably requires to lawfully process Client-controlled personal data.
Where personal data is transferred across borders, the parties will take reasonable steps to comply with applicable data-protection requirements.
20. CONFIDENTIALITY
Each party shall keep confidential information received from the other party confidential and shall use it only for purposes connected with the Project.
Confidential information may include:
unpublished creative concepts;
business plans;
budgets;
personal information;
strategic information;
research;
unpublished footage;
credentials;
passwords;
commercial information; and
information expressly identified as confidential.
Confidential information may be disclosed where:
required to perform the Project;
disclosed to professional advisers or subcontractors who need the information;
required by law;
required by a competent authority; or
the information becomes publicly available through no breach of these Terms.
These confidentiality obligations survive completion or termination of the Project.
21. EDITORIAL INTEGRITY AND CLIENT CLAIMS
IAMNATIV will work with the Client to create content consistent with the approved creative brief.
The Client remains responsible for the accuracy, legality and substantiation of factual, financial, medical, scientific, political, regulatory or other substantive claims supplied or approved by the Client.
IAMNATIV may recommend changes where it identifies a factual, ethical, legal, cultural or editorial concern.
Unless expressly commissioned to do so, IAMNATIV does not provide legal, regulatory, medical, financial or other specialist fact-checking or legal clearance.
22. PORTFOLIO AND PUBLICITY
Unless the Proposal or a separate confidentiality agreement states otherwise, IAMNATIV may use completed Deliverables and selected excerpts, stills or behind-the-scenes material for:
IAMNATIV's website;
portfolio;
social media;
awards submissions;
presentations;
case studies;
pitches; and
other reasonable promotional purposes.
Where a Client requires the Project to remain confidential or embargoed, this must be agreed in writing before publication.
IAMNATIV will respect agreed embargoes and confidentiality restrictions.
23. CANCELLATION BY THE CLIENT
A confirmed Project may be cancelled by the Client by written notice.
On cancellation, the Client remains responsible for:
work completed up to the cancellation date;
approved third-party commitments;
non-refundable production costs;
cancellation fees payable to suppliers or Creatives;
travel and accommodation costs;
committed equipment or location costs;
licensing costs already incurred; and
other reasonable costs incurred by IAMNATIV in reliance on the confirmed Project.
Where production has commenced, the Client may also be responsible for a reasonable cancellation or termination fee reflecting IAMNATIV's committed resources, subject to the Proposal and applicable law.
Any deposit or commencement payment may be applied against amounts properly due.
24. RESCHEDULING
If a Client requests that a confirmed production be postponed, IAMNATIV will use reasonable efforts to accommodate the new dates.
Rescheduling is subject to:
Creative availability;
location availability;
supplier availability;
travel arrangements;
permits;
equipment;
additional costs; and
the production schedule.
The Client is responsible for reasonable non-refundable costs resulting from rescheduling.
25. TERMINATION BY IAMNATIV
IAMNATIV may suspend or terminate a Project where:
the Client materially breaches these Terms;
invoices remain unpaid;
the Client provides materially misleading or unlawful instructions;
continued production creates an unacceptable safety, legal or ethical risk;
the Client requests conduct that IAMNATIV reasonably believes is unlawful or unethical;
the Client materially interferes with the production team's ability to perform the Project; or
circumstances make continued performance commercially or operationally unreasonable.
Where reasonably possible, IAMNATIV will provide written notice and an opportunity to remedy a material breach.
Termination does not remove the Client's obligation to pay amounts already properly due.
26. FORCE MAJEURE
Neither party shall be liable for failure or delay in performing its obligations where caused by circumstances beyond its reasonable control.
Such circumstances may include:
natural disasters;
epidemics or pandemics;
war;
terrorism;
civil unrest;
political instability;
government restrictions;
strikes;
severe weather;
major infrastructure failures;
travel restrictions;
security incidents;
internet or telecommunications failures; or
other events that could not reasonably have been prevented or anticipated.
The affected party shall notify the other party where reasonably practicable.
The parties will seek to reschedule or otherwise reasonably modify the Project.
27. WARRANTIES
IAMNATIV warrants that it will perform the agreed Services with reasonable professional skill and care.
Except as expressly stated in these Terms or the Proposal, IAMNATIV does not warrant that:
a particular creative result will be achieved;
a campaign will achieve a particular audience, revenue or fundraising outcome;
a Deliverable will achieve a particular level of engagement;
a third-party platform will accept or distribute content;
external approvals will be obtained;
a specific person will remain available; or
production will proceed without interruption.
28. CLIENT INDEMNITY
The Client shall indemnify and hold harmless IAMNATIV, its directors, employees and contracted production personnel from third-party claims arising directly from:
materials supplied by the Client where the Client did not have the necessary rights;
unlawful instructions supplied by the Client;
unauthorised Client claims or representations;
infringement arising from Client-supplied materials; or
the Client's use of Deliverables outside the rights granted under the Proposal.
This indemnity does not apply to the extent that the claim resulted from IAMNATIV's own proven breach, negligence or unlawful conduct.
29. LIMITATION OF LIABILITY
To the maximum extent permitted by applicable law, IAMNATIV's aggregate liability arising from a Project shall not exceed the total amount actually paid to IAMNATIV for that Project.
IAMNATIV shall not be liable for indirect, incidental, special or consequential loss, including:
loss of profit;
loss of revenue;
loss of anticipated savings;
loss of business opportunity;
loss of reputation;
loss of goodwill;
business interruption; or
loss arising from third-party platform decisions.
Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited under applicable law.
30. INSURANCE
Where a Project requires specific insurance, including production, equipment, public liability, travel or specialist insurance, the applicable requirements and costs will be identified in the Proposal.
Unless expressly stated otherwise, IAMNATIV is not responsible for insuring Client-owned equipment, property or personnel.
31. NON-SOLICITATION OF IAMNATIV CREATIVES
During a Project and for 12 months after its completion, the Client shall not knowingly circumvent IAMNATIV by directly engaging a Creative introduced to the Client through IAMNATIV for substantially similar production services without IAMNATIV's prior written consent.
This does not prevent the Client from working with a Creative with whom it can demonstrate a genuine pre-existing professional relationship independent of IAMNATIV.
Where the Client wishes to engage a Creative directly, the parties may agree an appropriate direct-engagement or introduction fee.
32. INDEPENDENT CONTRACTORS AND SUBCONTRACTING
IAMNATIV may engage independent contractors, Creatives, suppliers and specialist service providers to perform portions of the Services.
IAMNATIV remains responsible for managing the agreed Project scope.
Nothing in these Terms creates an employment relationship between the Client and any IAMNATIV Creative, contractor or supplier.
33. ASSIGNMENT
The Client may not transfer or assign its rights or obligations under these Terms without IAMNATIV's prior written consent, except where the Client undergoes a merger, acquisition or corporate restructuring and the successor assumes the Client's obligations.
IAMNATIV may assign or transfer its rights and obligations to an affiliated or successor entity as part of a restructuring, merger, acquisition or transfer of substantially all of its business, provided that the Client's contractual rights are not materially reduced.
34. DISPUTE RESOLUTION
The parties will first attempt to resolve any dispute through good-faith discussions between authorised representatives.
If the dispute cannot be resolved through negotiation within a reasonable period, either party may seek appropriate legal remedies.
Nothing prevents either party from seeking urgent interim or protective relief from a competent court where necessary.
35. GOVERNING LAW AND JURISDICTION
These Terms and any Project governed by them shall be governed by the laws of Uganda, unless a Proposal expressly provides otherwise.
Subject to the dispute-resolution provisions above, the competent courts of Uganda shall have jurisdiction over disputes arising from these Terms.
36. ELECTRONIC COMMUNICATIONS
The parties may communicate, approve documents and issue instructions electronically.
Email approvals, electronic signatures, electronic invoices, digital documents and other electronic communications may be relied upon as evidence of the parties' agreement where permitted by applicable law.
Uganda's Electronic Transactions Act provides a legal framework for electronic communications and transactions.
37. SEVERABILITY
If any provision of these Terms is found to be unlawful, invalid or unenforceable, that provision shall be interpreted or modified to the minimum extent necessary to make it enforceable where legally possible.
The remaining provisions shall continue in full force and effect.
38. WAIVER
A failure or delay by either party to exercise a right under these Terms does not constitute a waiver of that right.
A waiver is effective only if made expressly in writing.
39. ENTIRE AGREEMENT
These Terms, together with the applicable Proposal and any other documents expressly incorporated into the Proposal, constitute the agreement between IAMNATIV and the Client in relation to the relevant Project.
They supersede prior discussions, proposals or understandings relating to the same Project, except where expressly incorporated.
40. CHANGES TO THESE TERMS
IAMNATIV may update these Terms from time to time.
The version applicable to a Project will generally be the version in effect when the Client accepts the Proposal, unless the parties expressly agree otherwise.
Changes made after a Project has been confirmed will not materially alter the Client's existing contractual obligations without the Client's agreement.
The latest version will be published on the IAMNATIV website.
41. CONTACT
IAMNATIV
Aymak Creative Ventures Ltd trading as IAMNATIV
Email: hello@iamnativ.com
Website: www.iamnativ.com
Uganda Office
The Innovation Village, Ntinda Complex
Kisasi Road
Kampala, Uganda
Netherlands Office
Oudezijds Achterburgwal
1012 DJ Amsterdam
The Netherlands
© Aymak Creative Ventures Ltd trading as IAMNATIV. All rights reserved.
