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  • nativ
  • August 24, 2021
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The growth of the gig economy has relied on the ability to outsource creative talent to the furthest corners of the world, something that has been enabled with the adoption of digital technology. IAMNATIV works in collaboration with freelance directors in Africa to come up with a film or visual content that is eye-catching for your audience. As a client looking for a creative mindset for your film or video project, then tap into our pure talent of directors who have a clear knowledge and vision of your project and they can communicate it clearly to an entire cast and crew. 

The director is the creative source for your project, he or she will guide your project from pre-production through to the final edit. While the director is appointed by the producer, his work will be to do the planning, the most critical step in producing your first feature, short film or documentary. The director will liaise with the script writers in knowing exactly how the film will look, feel, and the style you want to convey. All this will be the due diligence that the director will have to imagine the script in a visual form.    

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New Wave Productions shooting scene (Photo: New Wave Productions, South Africa)

Collaboration is always key, and the director will work with producers and casting directors to select the actors and with the director of photography to develop the filming style, including notes about camera shots and script changes. While working with the whole team, actors included. “The team is what helps the director achieve his or her vision for the project, but the team will also want to be able to believe in you, to view you as the captain of the ship who knows exactly where the ship is going,” Dougles Taurel. 

Director will usually be in charge of instructing other members of the crew, especially lighting, wardrobe and make-up artist supervisors. Directors go out of their way, try get the best performance out of the actors but also need to ensure that all technical aspects are in place to get a great scene filmed.  At times just to ensure that the video is rolling with the right action, there are times the directors will yell “action,” perhaps when he or she need to drive the intensity of the scene, but always strive to keep that to the limit as there is an effect on the actors in how you say everything. 

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shooting scene (Photo: MIX FILM PRODUCTION, A creative company producing films and videos.)

Though the director is usually the person with the overall picture of what is trying to be achieved, we have the production team, make-up and wardrobe, technical crew, cast, and post-production team, who are focused on their area of expertise. Everyone in the production team is part of the jig-saw in ensuring the director makes his vision a reality. 

If you are a freelance director and you believe that you are creative and talented professional, IAMNATIV works with like-minded professionals who are well versed in comprehending ideas, telling a story and just showing the visual for the client’s project. As a director you should strive to make a strong film to meet the client’s needs and preferences, no matter on which subject, story, actors but as long as you communicate and drive the client’s ideas to the audience. 

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Isaac Nabwana makes low-budget action films in Uganda, Wakaliga, a poor neighbourhood of Kampala, is home to a burgeoning film industry. (Photo: DW)

People are crazy about film, documentaries and they will watch it if they find it interesting. They will go as far as appreciate your handwork by sharing your video or the link to the visual content.

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