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How the Influencer Bubble May Burst: What It Means for African Content Creators and Their Clients

In the digital world, influencers have risen to the status of modern-day celebrities, and nowhere is this more apparent than in Africa’s fast-growing creative economy.…

Why Africa’s Creative Economy is the Next Big Thing for Media Buyers

The African creative economy is booming, and it’s rapidly becoming the next frontier for global media investment. From film and music to digital content, Africa…

Unlocking Africa’s Creative Goldmine: Why Media Buyers Should Invest Now

Unlocking Africa’s Creative Goldmine: Why Media Buyers Should Invest Now The African creative economy is experiencing a seismic shift, making it one of the most…