Step 3: Crafting the Perfect Pitch

By 2022, Landon and his team were working on a new project titled Dummy Round. They submitted it to DOC NYC’s Industry Roundtables, a unique opportunity for filmmakers to pitch directly to streamers, financiers, and agents in a “speed-dating” format. Their acceptance into the forum reignited their hopes of landing a major deal.

Armed with the Industry Guide, Landon took a bold step: cold-emailing Netflix executives. His pitch emphasized the project’s commercial appeal, high stakes, and celebrity attachment—elements that instantly grabbed attention.

To his surprise, Netflix responded, scheduling a Zoom pitch meeting.

Key Lesson: Never underestimate the power of a well-crafted cold email. Even without prior connections, a compelling project can spark interest.

Step 4: The Art of the Pitch Meeting

The first pitch meeting was a wake-up call. Landon’s team had prepared a storyline and a pitch reel composed of archive footage. However, Netflix wanted something more—a reel featuring original footage shot with the main character.

While Netflix ultimately passed on Dummy Round at this stage, the meeting confirmed that the project had potential. It also taught the team a crucial lesson about streamer expectations.

Key Lesson: Always go beyond basic materials. Original footage, a polished pitch reel, and a detailed press kit are non-negotiable when pitching to major platforms.

Step 5: Refining the Pitch

Undeterred, Landon’s team returned to DOC NYC later that year with a stronger pitch. This time, their reel included exclusive interviews, original footage, and a press kit that showcased the project’s depth and marketability.

Their preparation paid off. They pitched to representatives from Hulu, ABC News, Vanity Fair, and others. While no deals materialized, the experience helped sharpen their presentation skills and opened doors to future opportunities.

Key Lesson: Feedback is invaluable. Use every pitching opportunity—successful or not—as a chance to improve your pitch and materials.

Step 6: The Importance of Industry Connections

Months later, Landon experienced a breakthrough through a mutual friend—a connection to a production company experienced in creating Netflix documentaries.

The production company pitched Dummy Round directly to Netflix, leveraging their established relationship. This effort led to another Zoom meeting, this time with a Netflix producer whose documentary had recently become a hit on the platform.

Armed with a refined pitch and an aligned vision, the project finally secured an offer from Netflix.

Key Lesson: Relationships matter. Building a network within the industry can often be the deciding factor in getting your project in front of the right people.

Key Takeaways from Landon’s Journey

Leverage Film Festivals: Festivals are more than just showcases—they’re networking goldmines. Submit your work to festivals like DOC NYC, Sundance, or Hot Docs to connect with industry insiders.

Be Over-Prepared: Before pitching, ensure you have:

• A compelling pitch reel featuring original footage.
• A detailed press kit with a storyline, character bios, and production details.
• A clear vision of why your project aligns with the streamer’s brand.

Cold Outreach Works: Don’t be afraid to email executives directly. Research their interests and tailor your pitch to stand out.

Relationships Are Crucial: Network relentlessly. Friends, colleagues, and mutual connections can open doors you never thought possible.

Persistence Pays Off: Rejections are part of the journey. Keep refining your pitch, adapting to feedback, and seeking new opportunities.

Beyond Netflix: A Roadmap for All Creators

While Landon’s story focuses on Netflix, the lessons apply to any major streaming platform, distributor, or funder. Success in the film industry demands grit, strategy, and an unyielding belief in your project.

For independent filmmakers, this story serves as a roadmap—and a reminder—that the dream of reaching a global audience is attainable with the right approach.

About the Author

Makai Ivan M is a Creative Director at Wanda Cinema World and a seasoned Producer, Script Writer, Live Streamer, and Forex Trader. Passionate about elevating African stories, he is dedicated to inspiring creatives to achieve their dreams.

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