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The African film industry has been growing steadily ever since Nollywood was created in the early 2000s. Nollywood is better understood as referring to the Nigerian filmmaking process which is also used to refer to other affiliated film industries over time, such as Ghanaian English-language cinema, whose films are typically co-produced and distributed by Nigerian companies.
But over some years now, through exchange of information and search for diverse content, due to the increased number of co-productions, the creative industry has expanded and created an avenue in which African story tellers can express their ideas through film. You find that ordinary spaces have now been transformed into cinemas through design, construction, and audience building.
In an effort to promote short films from Greater Eastern Africa, connections and conversations among filmmakers and audiences have been initiated through Manyatta Screenings, which is an alternative outdoor screening experience that celebrates short films made by filmmakers from greater Eastern Africa. Manyatta Screenings founded by Hawa Essuman and Fibby Kioria who is also an advisor at IAMNATIV, showcases films produced within Eastern Africa, that are made through using available resources, whether adequate or not, in tumultuous and unpredictable environments, with short turnaround times.
Nollywood being Africa’s most prominent filmmaker, producing about 2,500 films each year, second only to Bollywood in India, Manyatta Screenings has been at work and at the end of 2020 Manyatta screenings was able to have its short films being showcased in platforms like Vumi Central, Nuella, YouTube, My Movies Africa, Netflix and Showmax being one of the ways in which we can promote and embrace our films and content. At the end of August 2021 Manyatta screenings was able to assemble an unforgettable showcase of Eastern African short film
Film and video production are shining examples of how cultural industries, as vehicles of identity, values and meanings, can open the door to dialogue and understanding between cultures, but also economic growth and development,” according to the United Nations Educational Scientific and Cultural Organization (UNESCO). The African film industry is not only a source of entertainment but also a source of revenue.
Movies produced in Africa dispell much of the mutual distrust and mistrust, encouraging intra-African tourism, commerce, and interaction by shedding light on shared customs, behaviors, and cultures. As a result, they cultivated a sizable African audience. This has not changed to date, and as a result, many other African countries, such as Ghana, Kenya, Tanzania, Uganda, and South Africa, have been involved in film production.
While supporting employment opportunities the Nigerian film industry undoubtedly contributes to job creation. The World Bank is currently assisting the Nigerian government in developing a Growth and Employment in States project to support the entertainment industry and other sectors, in the belief that if the industry is managed correctly, a million more jobs could be developed.
In the great East Africa more has been done, and more focus is geared towards ensuring the greater Eastern African gets the needed support as Manyatta screening are proud to bring a group of talented filmmakers together to connect with audiences and celebrate each other’s work on the home ground, even in the midst of a pandemic while showcasing their first films from Burundi, Mauritius, Réunion & Comoros. Manyatta screenings believes all films, whether they have international award-winning or not, many of them are offering an illuminating perspective of the region’s most dynamic filmmakers.
Due to increased professionalism, cooperation and broader recognition of the films, the film industry in East Africa has grown to catch up with Nollywood film which has evolved from a little-known cinematography experiment and home movies by filmmakers to a global brand.
iamnativ is the go to marketplace in Africa connecting African creatives to global clients.
The Innovation Village, Ntinda Complex, Kisassi Rd, Kampala, Uganda
Oudezijds Achterburgwal 1012 DJ, Amsterdam, The Netherlands
iamnativ is the go to marketplace in Africa connecting African creatives to global clients.
The Innovation Village, Ntinda Complex, Kisassi Rd, Kampala, Uganda
Oudezijds Achterburgwal 1012 DJ, Amsterdam, The Netherlandsx
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